A theme that seems to be popping up quite frequently these days is the concept of building your own marketing tribe that’s basically composed of a vibrant community of individuals just like you and me that help contribute to each other’s content by syndicating it using Social media marketing tactics. But as with any marketing plan, it needs preparation, sharp focus, and a keen eye for detail.
Social media marketing tactics mainly consist of contributing to your online communities and tribes by sharing powerful and valuable information but if you listen carefully there is much to learn from your tribes and social networking site if you just know how and where to start.
SO if you are looking for solutions to a situation, challenge, or need to research your market what is the most common and practical thing to do? Why you listen of course, maybe ask some questions but mostly record the feedback and just sit back and listen.
Listening To Your Community:
Use the following social media marketing tactics to gain an advantage over your competition and pay careful attention to what your community is saying about the market and also about you.
- Use Pipes.Yahoo.com to create one powerful RSS Feed that completely aggregates the results from Social Networking sites like Flickr, Digg, Youtube, Technorati, etc…
- Blogpulse.com is a specialized search engine that helps you patrol the social networking blogosphere with four tools – (1) Trend Search, (2) Featured Trends, (3) Conversation Tracker, and (4) BlogPulse Profiles. Use them to track the conversation about you or your competitors.
You can analyse your website traffic and do SEO for it using tools like Semrush and Similarweb. Before purchasing the tools have a look at the comparison of Semrush vs Similarweb.
- SocialMention.com is a fantastic social media search engine that scans the internet compiling user-generated content from blogs, RSS feeds, comments, bookmarks, events, news, videos, and microblogging platforms like Twitter.
- Search the world of Blogs by utilizing Trendpedia.com ‘s unique ability to monitor the “Buzz” online on any topics like a keyword, brand, or topic to see who’s blogging about the target topic and what they’re saying.
- Keotag.com is a nifty little tool that searches the web for Tags. Whether you’re looking for single or combination tags Keotag can do just that. It compiles its results by scanning across several search engines and social media sites, including Google, Technorati, Del.icio.us, Twitter, BlogPulse, Newsvine, Digg, YouTube, and others.
Develop Your Tactics and Strategy:
Use the following tips to gain an advantage over your competition and pay careful attention to what your community is saying about the market and also about you. Take time out to develop a tangible marketing strategy to ensure you get closer to social media marketing success, but as with most things that are worthwhile it requires the patience to sit down and work on your plan.
Save time by following the advice from professionals so be sure to read and listen to what they have to say and stick to it. Avoid throwing all your eggs into one basket like focusing all your efforts on Twitter for example. It’s better to identify multiple channels like Facebook, LinkedIn, and Myspace, and spread the time among them, and grow your Tribe.
Contribute To Social Media:
You’ve put down all the groundwork and started building your online relationships, so now it’s time to go out and participate and add value to your communities. You can do so by leaving comments in forums and blog posts, asking and answering questions on various social networking sites.
Semrush can help you to win over your competitors in the social media game. Here is an in-depth guide on how to use Semrush for free.
Obviously, the point here is to participate in various social networks so open and create accounts and get active and respond fast when someone sends you a direct message.
Measure Your Progress and Success:
Use the tools listed above in point 1 and various other online tools to help you track and monitor the “Buzz” online. Doing so enables you to keep track of which efforts are working best which in turn speeds up the process harmoniously. Remember to be responsive to messages, emails, or any sort of communication. Failure to do so can result in potentially damaging your brand and your credibility.
Most companies are quickly learning that they ignore social media to their own peril. Remember that social media marketing tactics take time and effort, so be patient and the rewards will be worth it.